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About Us


We are excited to let you know as of July 1, 2009, we are the new owners of Fitness Essentials.  With this new ownership comes a new name, GOALS GYM, and a new future.  We have been members of this gym since 1995 and look forward to the changes and upgrades we plan to implement.  We thought it would be a good idea to keep you informed as to what will be affecting the membership and potential members. 
1) New, lower rates.  Effective July 1 new rates will be implemented and simplified.  [Membership Prices]  We strongly encourage that you sign up for the EFT program which will allow for automatic deduction from either your checking/savings account or your credit card.  Without EFT the rates are higher.  We would like this to be as “cashless” as possible and ask that you consider the EFT option.
2) Effective 8/1/09, the keyless door entry will be activated and the gym hours will be expanded to 5am-11pm 7 days a week, including holidays.  There will still be staff during the hours of 10am-2pm and 5pm-9pm Monday-Friday and 12pm-8pm Saturday and Sunday, excluding major holidays.  Only during these hours can new memberships be accepted and payments to the account be made.  You will be able to pick up your keycard the first week of July once the equipment is installed.  We will need to take a photo of you as well for security purposes.  If for some reason your account is not kept current, you will have a 5-day grace period before your card becomes invalid for entry.  It is highly recommended that you subscribe to the EFT program to avoid that from happening.
3) We no longer offer punch cards for showers only, but will honor those in existence.  We will offer a 20 visit “swipecard” for $120 plus tax. You can use this for showers, workouts, or both.  If you currently hold old punch cards, we will be converting those over to a keycard for  your use with the original “punches” on the card.  Once you run out of “swipes,” you may reload it as you see fit.  All old punchcards must be converted over by October 1, 2009, otherwise they will become invalid for use.  We are honoring those as a goodwill gesture and ask that they be converted as soon as possible.   We sure hope that punch card members will consider renewing with us once your cards run out.
4) Our goal is to invest back into the gym. As you can see we have started painting.  You will be seeing some noticeable changes and repairs to both the building and equipment.  The ceiling will be replaced, the floors will be refinished, and new carpet will be laid.  The locker rooms will also be remodeled at a future date.  We have also ordered some new equipment and a couple of pieces of cardio that are set to arrive mid to late August.  We are evaluating whether or not we should continue to offer tanning.  We have an arrangement with Paradise Beach Tanning that gives our members 15% off lotions and merchandise, and a special discount on tanning packages, you just show them your keycard for the discounts.  We would like to hear from members as to if they would like us to keep the tanning bed, obviously replacing the bulbs. [Make a suggestion] The other option is to either expand the sauna or put in another sauna so that men and women have their own.  Again, we would like to hear from the members what their preference would be.  We have decided to keep the towel service in place, however if it becomes a problem with “missing towels,” then we just won’t replace the inventory and discontinue that service.  We do ask that you bring your own toiletries to shower with, as once the gym products run out, we won’t be replenishing them.  We have upgraded the cable and added more channels and will have satellite radio with over 200 listening channels for your enjoyment. [To keep current on the gym's changes, please visit our Coming Soon page.]
We ask that you be patient and understanding with all of the changes, as this will be a work in progress.  We are also open to ideas and suggestions and we value your input and help! [Make a suggestion]
The keyless entry is on a trial basis with our landlord, and if any problems arise, he will instruct us to discontinue the use of it and shorten our hours.  He stressed the importance of not parking in any of J & J’s spots unless it is after their hours, so please respect that rule.  Thank you so much, and we look forward to seeing you all.
Sincerely,
Phil and Cyndi Isaak
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